Can we talk about the similarities between Pinkberry and Twitter (the frozen yogurt company and the social networking website)? Visually speaking, I mean. Think about it: the pastel colors (baby blues and pinks) and odd, modern, minimalist decorative tendencies? For instance, I just clicked on my Twitter page and got this message " Something is technically wrong. Thanks for noticing - we'll have things back to normal soon." As if, if the Twitter techies don't repair my tweet homepage ASAP I might have a minor breakdown. The tone is all soothing and personal.
And here's what it looks like...
Ads for Pinkberry's new delivery service (available in New York only, of course) are similarly cutesy, colorful and minimalist at the same time.
And both logos use a rounded, pastel font:
Odd - yet undeniable no? It kinda goes back to this post I did awhile ago about the return of all things wholesome and pure. Something about it appeals to people. The whole concept of "tweeting" (like little birdies, we announce our gossip and thoughts in adorable, high-pitched online "tweets"!) is sort of sugar-coated. And there's no need to plumb the metaphoric symbolism of sweet, adorable happy design in a place like Pinkberry, whose (very lucrative) business is that of feeding the insatiable American sweet tooth, especially when the experience is all bright lights, boppy music and energetic, ever-smiling staff (aren't they?!). Pinkberry even has the whole "green" and "all-natural" cravings satisfied - every product's calories are listed proudly beside its price, and the sign announces the yogurt's beneficial live cultures. What don't these two new-age, pretty-pretty, everything-positive brands have to be happy-happy about? And now with Pinkberry's new delivery service, you can even consume their two very different products at the same time.
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